Appco Group's Second office in state of New York

The recent location for Appco Group US is White Plains!

After one year of trading, Appco Group US has started their second office in White Plains.

Since its opening in September 2010, Appco Group US has been setting the foundations for a national expansion over a number of the conventional Appco industry sectors.

Appco is elated with the second office; the Country Head US, Will Lyon, said, “It’s great to have a second location in New York as it allows us to cover more territory and help raise funds for our charity partners, WSPA and ChildFund International."

”The opening of the White Plains office is one of many expansion projects in the US with more details of developments expected to be released soon."

Mental illness charity praises Appco Group Support's efforts

A leading mental illness charity in Australia has praised the efforts of Appco Group Support, which have proved 'instrumental' to its success over the past one year.

The not for profit organisation, which supports individuals and families affected by mental illness, showed its appreciation to Appco and one of its affiliated Marketing Companies by holding a special brunch on April 15. In the last 12 months, the company has become involved with the regular giving campaign run by this charity and consequently the number of donors has increased from under 1,000 to approximately 6,500.

Says a representative of the charity organisation, “Appco Group has been instrumental in our success over the past 12 months. The organisation can now offer scholarships and conduct research and evaluation. There is also a new initiative set-up - an early intervention program that aims to raise awareness and reduce stigma around mental illness...During our time on the campaign we have made a significant impact by educating the public on mental health, lifting some of the stigma associated with mental health in Australia, and raising important funds to aid research and new programs”.

Appco Group UK also does commendable work to promote activities done by many such charity organisations.

Appco Group UK personnel congratulate Chris Kiely and team

Appco Group UK personnel are happy that Chris Kiely and his team of nine, working with Appco New Zealand, had a narrow escape when disaster struck in the form of the 6.3 magnitude earthquake that hit Christchurch, New Zealand on February 22.

Chris, who is the Managing Director of a company associated to Appco Group New Zealand, was conducting a Training Day in his office when the earthquake struck. He managed to exit safely, along with his team and watched on in horror and the building adjacent to theirs collapsed. Chris' office was destroyed, but alternate arrangements are being made.

“We are all really lucky to be safe, but are shaken by the horrific event, “said Chris Kiely.

“We’re giving full support to the Christchurch team as they overcome this experience. We organised flights to Auckland over the weekend for them and they will work with the team there for several weeks, and also attend the Rally taking place on March 5”, said Appco Group VP Stewart Hartley.

Appco Group Support works wonders with major partner in Australia

Appco Group UK has been working out campaigns with its clients in the charities sector, delivering remarkable kind of results. Appco Group Support has had a fruitful alliance with one of the world's largest development agencies that focuses on assisting children in developing countries. The organisation this year intends to generate more donations through sign-ups in Australia by way of its tie-up with Appco Group. The organisation is working with the company to drive acquisition of new supporters for its monthly program, which in turn provides a vital source of income to fund projects that benefit children throughout the world.

Says a spokesman representing the aforesaid organisation, “We’ve seen the positive impact of the company's efforts in other territories that we work in, and were eager to replicate the success in the Australian market place. Appco Group Support was able to provide the professional, reliable and cost effective service that we needed."

Appco Group Support representative visits Indian slums

Appco Group UK renders meritorious service in the charities sector, helping its charity clients do their work with all smoothness and find donors.

Appco Group Support's Philip Bresser recently visited the slums in Chennai, India. His intention was to see the difference that the projects of Street Children, run for a charity partner, make. He summarises his experience as :

“On a daily basis, we see the terrible things happening around the world, by watching the news or picking up a newspaper. But we can be very dismissive of what is happening. It seems very far away from the reality of our own lives. In the Western world we have reached the stage where we are used to the luxuries we have around us or that are so easily accessible. We live in a part of the world where we as individuals are empowered to make choices.
I visited the Street Children projects of Anbu Illam in Chennai, India. This is the first year all the Marketing Companies in the Netherlands are contributing to the programmes in Chennai. The field visit had a significant impact on me. Probably, because it is as confrontational as it can get.

On television we see things happening in, so-called, Third World countries. Usually it is all far away and surrealistic. However, the things we have heard, seen and smelled in the slums and on the streets are very real. The Street Children projects in Chennai are necessary and really tangible.

India is a country with a billion registered people and more than a million children are 'living' in the streets in Chennai. By directly supporting the projects in Chennai, we enable a significant 'extra' amount of children in Chennai to get proper shelter, healthcare, education and to be treated in a human way. We enable them to get into a position where they can make some choices in life as well, just like we do. The visit to Chennai put things into perspective for me and makes me realise how lucky I am, just to be born in this part of the world.”

The service that Appco Group has been rendering in the charities sector is indeed notable and deserves appreciation.

Appco Group with the underprivileged children in India

Appco Group Support, the Appco Group's charities division, forges a partnership with a leading charity client in India and strives to work for underprivileged children.

It was in 2001 that the campaign to alleviate the sufferings of underprivileged children was started, joining forces with the client. The campaign spread out to ten cities across India, with over 325 dedicated fund-raisers in the field spreading awareness of the campaign. The campaign, with child welfare and development as its motto, seeks to help the 8 million children, within the 6 to 14 age bracket, who are restricted access to education in India. The campaign generates donor supports, creates awareness about clients and their work and makes sure that the growth rate with the client, which has been as high as 120%, remains steady. Over the past nine years, it's over a million charitable donations that has been raised for this client.

“Our journey with this client has been great. Our sole aim is to take this partnership to an extent where one day we will be able to reach every underprivileged child in this country”, says Saiprakash Kuckian, Vice President Appco Group India, Product Head Charity Division.

Appco Group UK also does appreciable work in the charities sector and sets example for others.

Appco Group at the Third Sector Excellence Awards

Appco Group made news by staging an impressive presence at the annual Third Sector Excellence Awards, which was held at London recently. Held in the Lancaster Hotel, the event was to recognise contributions made to Fundraising, Marketing and Communications, Governance and Foundations etc.

Appco Group Support was delighted to be part of the event and also sponsored and presented the award for Charity Partnership. Appco Campaign Managers Jen Gould and Michelle Thomas presented the awards to those charities that have enabled the partners to deliver services, reach new groups or reduce costs more effectively.

"Sponsoring the award for Charity Partnership seemed like the natural choice for us as the partnerships we have with our charities are absolutely integral to the success of our face to face campaigns. We had a ball, and it was a great privilege to be able to recognise the hard work of these charities".- stated Jen Gould, Appco Group Support Campaign Manager.