Thursday, July 21, 2011

Appco Group UK - all set to launch the Sports Division

Appco Group UK is all set to launch the Sports Division. Appco Group is always on the lookout for new opportunities and areas where it can grow. The sports division of Appco Group was launched in 2000 and has been representing many sporting organisations since its inception.

This division of the company allows sporting organisations to readily access resources as well as sell its products in the target markets. Inspired by the success of the test campaign in UK, today Appco Group is all set to launch a UK Sports Division. The Sports Division of Appco had a successful spell both in Australia as well as New Zealand where it is paired up with large sporting organisations and served as the inspiration behind this thought of the company-to set up such a division in the United Kingdom as well.

Anthony Tarquini, Managing Director of Jam Prospects and Product Owner of Appco Group Sports in Australia and New Zealand, has been in UK for quite some time now, analysing the opportunities and threats that this new division will have to come across. He also ran a test campaign in partnership with a leading charity which turned out to be a huge success.

Anthony Tarquini teamed with a few other top performing Independent Contractors from the country and all of them together organised and conducted a unique fundraising campaign in London. The campaign which exceeded the target by 25% had everyone surprised and inspired the parent company to launch a new Sports Division in the country at the earliest opportunity.

“

You can evoke emotions in the public when you talk to them about charitable giving, however when you couple this with sport, something people are typically passionate about, you have a phenomenally successful formula,
” explains Anthony.

“This is what we have created in Australia and achieved incredible results in the process. Now we intend to replicate that success in the UK, helping our partners achieve their aims with our industry leading face-to-face fundraising concept.”

The UK Sports division which will be launched soon will be considered the pioneer of a major program that is planned to be rolled out in Europe in the near future.

Sunday, July 17, 2011

Appco Group UK and Ireland Quarterly Strategy meeting turns out to be a huge success

Conferences have always helped Appco grow. Ever since its inception, being a few among those companies who love to bring in participation from as many employees and representatives as possible, Appco Group has taken all efforts to organise conferences are regular intervals. These conferences serve as an ideal meeting place where people can discuss and plan their goals, visions and future plans for the company.

The Appco Group UK and Ireland Quarterly Strategy Meeting was one of this kind and its proved to be a highly interactive and informative day fro those who were present at the meeting to express their views on successful business practices.

The meeting which was held on 30th April, Saturday, at Hilton Metropole in Birmingham, was attended by marketing companies affiliated with Appco Group across the United Kingdom and Ireland.

Mike Blane, Managing Director of Appco Group gave the welcome speech to the Business owners and top sales professionals who were gathered at the venue. He also briefed about the huge growth the company was witnessing across UK and Ireland through its country division Appco Group UK.

“We have made an amazing start to 2011 – revenues and sales are up between 20 to 30 per cent across all Divisions," he said. After Mike Blane, it was Chris Niarchos, Appco Group founder and Chairman who shared tips he had on running a successful business. Next followed a series of presentations and seminars, starting with the one on the topic 'the importance of being disciplined' by special international guest speaker Olivier Blomme. Delegates could choose those seminars which they found relevant to their business needs.

The conference was a huge success and every person who attended it, left the event with the satisfaction of having clear strategies in their mind that would help them in guaranteeing the success of their marketing companies.

Thursday, July 7, 2011

Appco Group does its part in creating a positive socio-economic impact

Appco Group UK and Appco Group have both worked very hard for many years now to make their contribution to the economy. And, they have succeeded in a great way in this aspect.

Recent research results have revealed that the direct selling industry positively impacts the socio-economic scenario in Europe and it goes without saying that Appco Group of companies which has its direct selling branches in almost a dozen countries in Europe has contributed in a great way.

Appco Group is the largest direct sales and marketing in across the entire globe and this study which has thrown light on positive impacts of the direct selling industry does indirectly hint on the efforts that are put in by Appco Group's divisions and their branches in various countries.

Direct selling comprises a 20 billion euro channel of distribution, with 1,300 businesses ranging from large to small companies in the EU and records a steady growth (9.6 per cent in 2006). Today, there are more than 9 million direct sellers in Europe.

With the direct selling marketing evolving as platform where modern customers are provided a better and easier choice when compared to the traditional retail shopping and with sellers also enjoying the benefit of having with them an opportunity to hone their business skills it is not a wonder that the direct selling industry does have a positive impact on the socio-economic scene in Europe.

The results were greeted with much joy by direct selling associations and in the words of Mr. Richard Berry, Chairman of the Federation of European Direct Selling Associations (FEDSA)

"The study demonstrates the alternative opportunities that direct selling can offer to new entrepreneurs interested in setting up their own business at a low cost."

And, Appco Group UK stands proud today with the satisfaction that it has contributed in a great way too.

Sunday, May 29, 2011

Mental illness charity praises Appco Group Support's efforts

A leading mental illness charity in Australia has praised the efforts of Appco Group Support, which have proved 'instrumental' to its success over the past one year.

The not for profit organisation, which supports individuals and families affected by mental illness, showed its appreciation to Appco and one of its affiliated Marketing Companies by holding a special brunch on April 15. In the last 12 months, the company has become involved with the regular giving campaign run by this charity and consequently the number of donors has increased from under 1,000 to approximately 6,500.

Says a representative of the charity organisation, “Appco Group has been instrumental in our success over the past 12 months. The organisation can now offer scholarships and conduct research and evaluation. There is also a new initiative set-up - an early intervention program that aims to raise awareness and reduce stigma around mental illness...During our time on the campaign we have made a significant impact by educating the public on mental health, lifting some of the stigma associated with mental health in Australia, and raising important funds to aid research and new programs”.

Appco Group UK also does commendable work to promote activities done by many such charity organisations.

Monday, May 9, 2011

Appco Group UK with lots of business opportunities

Appco Group UK presents lots of business opportunities to those working within its network of Marketing Companies and Field Representatives. The company provides answers to questions that many people would have about operating their own business as self-employed Field Representatives.

The Appco Group works for clients spanning diverse industries and these clients are mostly household names. So while working for the company, a Field Representative will be promoting and selling products and services for and on behalf of these clients and will be contracted to one of the Marketing Companies within the company's network. To assist Field Representatives in this, the company provides them with client product training and also provides all the materials and support needed based on the clients' marketing requirements. The Appco Group Business Development Programme offers unique opportunities for successful Field Representatives.

A great opportunity if provided to mentor, guide and product train other FR with a view to moving through the Programme and run one's own Marketing Company within the Appco Group network.

Monday, April 25, 2011

Appco Group fundraisers support Earth Hour

Appco Group UK has lots of things to be proud of. This year, when people all over the UK switched off their lights and even UK landmarks like Buckingham Palace, Windsor Castle, Big Ben and the London Eye went in for a voluntary blackout for 60 minutes and as British Prime Minister David Cameron made a video address supporting Earth Hour, the ace direct marketing company was happy at having done its share towards making things happen so perfectly well. The Appco Group had worked hard towards making the Earth Hour a big success. The company's fundraisers had gone about, raising public support for the event, which is observed to urge world leaders to tackle climate changes on a war-footing.

It was not just in the UK that people went in for a black out; it was happening the entire world over on March 26 at 8.30 pm. Even iconic landmarks, the world over, like Times Square in New York, the statue of Christ the Redeemer in Brazil, Eiffel Tower in Paris, Brandenburg Gate in Berlin, Davis Station, Antarctica and the Sydney Opera House in Australia took part in this. The Earth Hour was for the first time observed in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. From there it grew, gaining international proportions and now, it's seen as the joint effort of the whole of humanity to serve planet earth and to save humanity.

Appco Group has always stood by the people and such noble causes. Hence no effort is spared in making sure proper awareness is created about things like the Earth Hour and people from all walks of life are encouraged to take part in such events. It's here that the Appco Group scores much above usual direct marketing companies.

Sunday, April 10, 2011

Appco Group launches operations in Belgium

Even as Appco Group UK is creating ripples in direct marketing, Appco Group launches operations in yet another country, Belgium. The official launch was on April 5, which has happened after the successful test of the market, conducted systematically last year. The company thus is now active in 25 countries worldwide. The beginnings in Belgium is with the energy division, catering to a prominent client.

Jess Leeson, General Manager, Appco Group Belgique, sounds very confident when he says, “The tests showed us that the company can be huge in Belgium. We expect to open a second location with a new client by the end of this year. The growth opportunities are promising.”

“We are incredibly excited about our venture into the first French speaking country within the Group in 2011...This is an amazing opportunity for French speakers within the Group worldwide”, says Appco Group Vice President and Country Head of Belgium, Simon Murphy.