Monday, April 25, 2011

Appco Group fundraisers support Earth Hour

Appco Group UK has lots of things to be proud of. This year, when people all over the UK switched off their lights and even UK landmarks like Buckingham Palace, Windsor Castle, Big Ben and the London Eye went in for a voluntary blackout for 60 minutes and as British Prime Minister David Cameron made a video address supporting Earth Hour, the ace direct marketing company was happy at having done its share towards making things happen so perfectly well. The Appco Group had worked hard towards making the Earth Hour a big success. The company's fundraisers had gone about, raising public support for the event, which is observed to urge world leaders to tackle climate changes on a war-footing.

It was not just in the UK that people went in for a black out; it was happening the entire world over on March 26 at 8.30 pm. Even iconic landmarks, the world over, like Times Square in New York, the statue of Christ the Redeemer in Brazil, Eiffel Tower in Paris, Brandenburg Gate in Berlin, Davis Station, Antarctica and the Sydney Opera House in Australia took part in this. The Earth Hour was for the first time observed in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. From there it grew, gaining international proportions and now, it's seen as the joint effort of the whole of humanity to serve planet earth and to save humanity.

Appco Group has always stood by the people and such noble causes. Hence no effort is spared in making sure proper awareness is created about things like the Earth Hour and people from all walks of life are encouraged to take part in such events. It's here that the Appco Group scores much above usual direct marketing companies.

Sunday, April 10, 2011

Appco Group launches operations in Belgium

Even as Appco Group UK is creating ripples in direct marketing, Appco Group launches operations in yet another country, Belgium. The official launch was on April 5, which has happened after the successful test of the market, conducted systematically last year. The company thus is now active in 25 countries worldwide. The beginnings in Belgium is with the energy division, catering to a prominent client.

Jess Leeson, General Manager, Appco Group Belgique, sounds very confident when he says, “The tests showed us that the company can be huge in Belgium. We expect to open a second location with a new client by the end of this year. The growth opportunities are promising.”

“We are incredibly excited about our venture into the first French speaking country within the Group in 2011...This is an amazing opportunity for French speakers within the Group worldwide”, says Appco Group Vice President and Country Head of Belgium, Simon Murphy.