Thursday, July 28, 2011

The leading waterless cleaning wax has been launched in UK

Appco Group Prosales has finally launched the world's best-selling waterless cleaning wax in the United Kingdom and teamed up with Appco Group UK for the same purpose. The waterless cleaning wax has been one among the most popular products in Australia and the success of the product in the Australian continent is what inspired Appco Group Prosales to launch the product in UK as well. The cleaning wax has already achieved record sales Down Under and hit British shores in autumn 2010.

Ever since its launch in Australia, the waterless cleaning wax has helped citizens save a lot of water and together almost 100 million litres of water have been saved in the continent thanks to this great product. Also the whopping figure shows the concerted effort that the Australians had put in to save water across the country.

Appco Group Prosales Managing Director Ty Pederson is of the opinion that the product will be as successful in UK as in Australia and viewed the launch as an exciting prospect.

"The product has taken off in Australia because we've really appealed to people who want to save water, and at the same time, take pride in the look of their car. Launching in the UK will be a great opportunity for us to showcase the waterless cleaning wax product to a market that needs it - research has shown that the UK has the highest number of hand car washes per capita across the globe. That’s a massive opportunity for us", said Ty Pedersen, Chief Operating Officer of the company

Thursday, July 21, 2011

Appco Group UK - all set to launch the Sports Division

Appco Group UK is all set to launch the Sports Division. Appco Group is always on the lookout for new opportunities and areas where it can grow. The sports division of Appco Group was launched in 2000 and has been representing many sporting organisations since its inception.

This division of the company allows sporting organisations to readily access resources as well as sell its products in the target markets. Inspired by the success of the test campaign in UK, today Appco Group is all set to launch a UK Sports Division. The Sports Division of Appco had a successful spell both in Australia as well as New Zealand where it is paired up with large sporting organisations and served as the inspiration behind this thought of the company-to set up such a division in the United Kingdom as well.

Anthony Tarquini, Managing Director of Jam Prospects and Product Owner of Appco Group Sports in Australia and New Zealand, has been in UK for quite some time now, analysing the opportunities and threats that this new division will have to come across. He also ran a test campaign in partnership with a leading charity which turned out to be a huge success.

Anthony Tarquini teamed with a few other top performing Independent Contractors from the country and all of them together organised and conducted a unique fundraising campaign in London. The campaign which exceeded the target by 25% had everyone surprised and inspired the parent company to launch a new Sports Division in the country at the earliest opportunity.

You can evoke emotions in the public when you talk to them about charitable giving, however when you couple this with sport, something people are typically passionate about, you have a phenomenally successful formula,
” explains Anthony.

“This is what we have created in Australia and achieved incredible results in the process. Now we intend to replicate that success in the UK, helping our partners achieve their aims with our industry leading face-to-face fundraising concept.”

The UK Sports division which will be launched soon will be considered the pioneer of a major program that is planned to be rolled out in Europe in the near future.

Sunday, July 17, 2011

Appco Group UK and Ireland Quarterly Strategy meeting turns out to be a huge success

Conferences have always helped Appco grow. Ever since its inception, being a few among those companies who love to bring in participation from as many employees and representatives as possible, Appco Group has taken all efforts to organise conferences are regular intervals. These conferences serve as an ideal meeting place where people can discuss and plan their goals, visions and future plans for the company.

The Appco Group UK and Ireland Quarterly Strategy Meeting was one of this kind and its proved to be a highly interactive and informative day fro those who were present at the meeting to express their views on successful business practices.

The meeting which was held on 30th April, Saturday, at Hilton Metropole in Birmingham, was attended by marketing companies affiliated with Appco Group across the United Kingdom and Ireland.

Mike Blane, Managing Director of Appco Group gave the welcome speech to the Business owners and top sales professionals who were gathered at the venue. He also briefed about the huge growth the company was witnessing across UK and Ireland through its country division Appco Group UK.

“We have made an amazing start to 2011 – revenues and sales are up between 20 to 30 per cent across all Divisions," he said. After Mike Blane, it was Chris Niarchos, Appco Group founder and Chairman who shared tips he had on running a successful business. Next followed a series of presentations and seminars, starting with the one on the topic 'the importance of being disciplined' by special international guest speaker Olivier Blomme. Delegates could choose those seminars which they found relevant to their business needs.

The conference was a huge success and every person who attended it, left the event with the satisfaction of having clear strategies in their mind that would help them in guaranteeing the success of their marketing companies.

Thursday, July 7, 2011

Appco Group does its part in creating a positive socio-economic impact

Appco Group UK and Appco Group have both worked very hard for many years now to make their contribution to the economy. And, they have succeeded in a great way in this aspect.

Recent research results have revealed that the direct selling industry positively impacts the socio-economic scenario in Europe and it goes without saying that Appco Group of companies which has its direct selling branches in almost a dozen countries in Europe has contributed in a great way.

Appco Group is the largest direct sales and marketing in across the entire globe and this study which has thrown light on positive impacts of the direct selling industry does indirectly hint on the efforts that are put in by Appco Group's divisions and their branches in various countries.

Direct selling comprises a 20 billion euro channel of distribution, with 1,300 businesses ranging from large to small companies in the EU and records a steady growth (9.6 per cent in 2006). Today, there are more than 9 million direct sellers in Europe.

With the direct selling marketing evolving as platform where modern customers are provided a better and easier choice when compared to the traditional retail shopping and with sellers also enjoying the benefit of having with them an opportunity to hone their business skills it is not a wonder that the direct selling industry does have a positive impact on the socio-economic scene in Europe.

The results were greeted with much joy by direct selling associations and in the words of Mr. Richard Berry, Chairman of the Federation of European Direct Selling Associations (FEDSA)

"The study demonstrates the alternative opportunities that direct selling can offer to new entrepreneurs interested in setting up their own business at a low cost."

And, Appco Group UK stands proud today with the satisfaction that it has contributed in a great way too.