Thursday, December 2, 2010

Appco Group India witnesses huge growth across all its divisions

Appco Group India witnesses huge growth across all its divisions, October proving to be a record breaking month with an overall sale of 60,919 pieces and growth of 29.10% in just a month’s span. It was the charity division that led with an exceptional count of 47,768 pieces, showing a phenomenal increase of growth at 29%. Those who did the most commendable work were Sai Prakash, Sukhesh Khanna, Jayalaxmi, and Aman Chhabra.

Appco India's Entertainment Division also proved that it had taken full grasp of its potential, setting a high score of 6107 pieces in a month. Pune and Nagpur excel as regards the Telcom division while the insurance division, the newest addition to the company's list of sectors witnessed phenomenal growth at 64.03% and 1304 pieces sold.

This kind of a success has been proving inspiring for others and thus the company is all set to see a tide of emerging leaders sweeping through the country.

A major thing that contributes to this kind of a success rate is the frequent road trips that the company organises as part of its campaigns. This helps in discovering potential territories and exposing new markets. Appco Group India, like Appco Group UK, has shown that self-determination and consistency leads to growth and high-quality sales.

Friday, November 26, 2010

Appco Group Product Owners meeting

Appco Group Product Owners meeting, held recently at the Four Seasons Hotel in Canary Wharf, London, proved to be a great success.

Attended by Marketing Company Owners affiliated with Appco Group, the meet had as its main agenda addressing business challenges and divisional issues. It was an introduction from the Company Chairman Chris Niarchos that flagged off things at the event. He stressed on the need of having discussions and took care to make his speech go like one, letting others ask questions and put forth suggestions. Appco Managing Director Mike Blane was in charge and the event comprised of discussions on New Initiatives, Media Issues, the success of the Nationally Recognised Qualifications Scheme and a Business Development Update.

"The quality initiatives and sales training initiatives established three months ago had a huge effect on the business. Sales, conversion rates and averages all went up by 25% across all divisions. We established a benchmark and the meeting allowed us to elaborate upon it so that it can be followed by the same astounding results in 2011. It was an astonishingly successful day and everyone should be congratulated for a job well done!”- says Chris Niarchos about the Appco Group Product Owners meeting.

Thursday, November 18, 2010

Appco Group at the Third Sector Excellence Awards

Appco Group made news by staging an impressive presence at the annual Third Sector Excellence Awards, which was held at London recently. Held in the Lancaster Hotel, the event was to recognise contributions made to Fundraising, Marketing and Communications, Governance and Foundations etc.

Appco Group Support was delighted to be part of the event and also sponsored and presented the award for Charity Partnership. Appco Campaign Managers Jen Gould and Michelle Thomas presented the awards to those charities that have enabled the partners to deliver services, reach new groups or reduce costs more effectively.

"Sponsoring the award for Charity Partnership seemed like the natural choice for us as the partnerships we have with our charities are absolutely integral to the success of our face to face campaigns. We had a ball, and it was a great privilege to be able to recognise the hard work of these charities".- stated Jen Gould, Appco Group Support Campaign Manager.

Thursday, November 11, 2010

Appco Group Rest and Relaxation week held

Appco Group Rest and Relaxation week was held recently in Hamilton Island, Australia.

Led by Appco Group Chairman and Founder Chris Niarchos and Vice President Shane Ward, the Rest and Relaxation week was attended by over 300 delegates. Country Head of Greece Howie Seymour, Vice President Asia and Country Head of Malaysia James Greaves and Vice President Tony Fernandez were the special guests.
The Senior Executives, VPs, Product Owners, Organizational Heads, Assistant Owners, Team Managers, Administrators and Support Staff who attended the meet discussed various vital issues like divisional structure, improvement of training techniques, recruitment and retention, travel schedules, the 2011 meeting and event calendar etc and even got inspired by success stories of those working for the Appco Group. An outdoor cocktail party and a group gala dinner added to the grandeur of it all.
Appco Group UK too spares no efforts to keep things going smooth for its professionals, arranging for such meets, sharing of views, ideas etc.

Friday, October 29, 2010

Appco Group supports 30th International Fundraising Congress

Appco Group, which has been doing appreciable work in the fundraising sector, supported the 30th International Fundraising Congress (IFC) by being sponsors to the event.

IFC, which was started in 1981, has become the world's leading conference on fundraising. The annual event is known for its learning and networking opportunities and attracts around 900 participants from over 55 countries. The 30th IFC, which was held recently at the NH Leeuwenhorst Hotel in Netherlands, had different sessions including a Masterclass programme and a Core Programme. The four-day Masterclass programme featured talks on fundraising strategy, team leadership and digital communication. Each session was an in-depth learning experience led by one or more of the IFC’s leading speakers. The three day Core programme comprised of shorter workshops and sessions engineered to motivate attendants with their energetic pace and wealth of insights. The sessions included a survival guide for fundraising leaders, talks on finance and working with donors.

Appco Group not only gave financial support to the event, but also represented its international charity partners at the event to discuss the ways charities can benefit from direct marketing.

Appco Group UK meanwhile is doing great in the charities fundraising sector and delivers spectacular results.

Friday, October 1, 2010

Appco Group UK with crucial sales for leading energy company

Appco Group UK does crucial sales for the leading energy company, it's prominent client in the utilities sector.

The sales made by Appco Group Energy's UK Division account for a significant proportion of the leading energy company's yearly domestic energy sales and are a vital part of the company's entire sales strategy. Appco has delivered in excess of two million customers in the past five years of the partnership with the leading energy company of UK.

Appco Group UK worked with npower throughout the deregulation of the market in the late 1990s and the establishment of the Energy Retail Association.

Friday, September 10, 2010

Appco Group UK: Two eventful decades

Appco Group UK has been in the fray for two decades...and real eventful decades have they been.

Appco Group UK has been active in the direct marketing sector in UK since 1990 and began by selling products and entertainment promotions before diversifying into Applications. In the course of the last two decades, the company has emerged to be the market leader and leads in customer acquisition, forging and maintaining long-standing relationships and partnerships and running successful campaigns for clients.

The company has made its presence felt in different sectors like utilities, telecommunications, pay–TV, financial services, insurance etc and has prominent companies as its clients.

With more than 100 Marketing companies in its network and over 2000 Field Representatives working for it, Appco Group UK also holds relevance as home to the global headquarters of Appco Group.