This division of the company allows sporting organisations to readily access resources as well as sell its products in the target markets. Inspired by the success of the test campaign in UK, today Appco Group is all set to launch a UK Sports Division. The Sports Division of Appco had a successful spell both in Australia as well as New Zealand where it is paired up with large sporting organisations and served as the inspiration behind this thought of the company-to set up such a division in the United Kingdom as well.
Anthony Tarquini, Managing Director of Jam Prospects and Product Owner of Appco Group Sports in Australia and New Zealand, has been in UK for quite some time now, analysing the opportunities and threats that this new division will have to come across. He also ran a test campaign in partnership with a leading charity which turned out to be a huge success.
Anthony Tarquini teamed with a few other top performing Independent Contractors from the country and all of them together organised and conducted a unique fundraising campaign in London. The campaign which exceeded the target by 25% had everyone surprised and inspired the parent company to launch a new Sports Division in the country at the earliest opportunity.
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You can evoke emotions in the public when you talk to them about charitable giving, however when you couple this with sport, something people are typically passionate about, you have a phenomenally successful formula,” explains Anthony.
“This is what we have created in Australia and achieved incredible results in the process. Now we intend to replicate that success in the UK, helping our partners achieve their aims with our industry leading face-to-face fundraising concept.”
The UK Sports division which will be launched soon will be considered the pioneer of a major program that is planned to be rolled out in Europe in the near future.
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