Appco Group UK renders meritorious service in the charities sector, helping its charity clients do their work with all smoothness and find donors.
Appco Group Support's Philip Bresser recently visited the slums in Chennai, India. His intention was to see the difference that the projects of Street Children, run for a charity partner, make. He summarises his experience as :
The service that Appco Group has been rendering in the charities sector is indeed notable and deserves appreciation.
Appco Group Support's Philip Bresser recently visited the slums in Chennai, India. His intention was to see the difference that the projects of Street Children, run for a charity partner, make. He summarises his experience as :
“On a daily basis, we see the terrible things happening around the world, by watching the news or picking up a newspaper. But we can be very dismissive of what is happening. It seems very far away from the reality of our own lives. In the Western world we have reached the stage where we are used to the luxuries we have around us or that are so easily accessible. We live in a part of the world where we as individuals are empowered to make choices.
I visited the Street Children projects of Anbu Illam in Chennai, India. This is the first year all the Marketing Companies in the Netherlands are contributing to the programmes in Chennai. The field visit had a significant impact on me. Probably, because it is as confrontational as it can get.
On television we see things happening in, so-called, Third World countries. Usually it is all far away and surrealistic. However, the things we have heard, seen and smelled in the slums and on the streets are very real. The Street Children projects in Chennai are necessary and really tangible.
India is a country with a billion registered people and more than a million children are 'living' in the streets in Chennai. By directly supporting the projects in Chennai, we enable a significant 'extra' amount of children in Chennai to get proper shelter, healthcare, education and to be treated in a human way. We enable them to get into a position where they can make some choices in life as well, just like we do. The visit to Chennai put things into perspective for me and makes me realise how lucky I am, just to be born in this part of the world.”
The service that Appco Group has been rendering in the charities sector is indeed notable and deserves appreciation.
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