Friday, January 7, 2011

Appco Group with the underprivileged children in India

Appco Group Support, the Appco Group's charities division, forges a partnership with a leading charity client in India and strives to work for underprivileged children.

It was in 2001 that the campaign to alleviate the sufferings of underprivileged children was started, joining forces with the client. The campaign spread out to ten cities across India, with over 325 dedicated fund-raisers in the field spreading awareness of the campaign. The campaign, with child welfare and development as its motto, seeks to help the 8 million children, within the 6 to 14 age bracket, who are restricted access to education in India. The campaign generates donor supports, creates awareness about clients and their work and makes sure that the growth rate with the client, which has been as high as 120%, remains steady. Over the past nine years, it's over a million charitable donations that has been raised for this client.

“Our journey with this client has been great. Our sole aim is to take this partnership to an extent where one day we will be able to reach every underprivileged child in this country”, says Saiprakash Kuckian, Vice President Appco Group India, Product Head Charity Division.

Appco Group UK also does appreciable work in the charities sector and sets example for others.

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